Shake Shack

Union Square Hospitality Group - 2004

The ‘menu-as-building’ image of this kiosk restaurant is based on American hamburger stands of the 1950’s; but, in this case, located in perverse juxtaposition with one of Manhattan’s most famous 19th Century parks. In addition to celebrating the Shack’s pop culture origins, this corrugated metal eatery is designed to gracefully integrate with its heavily vegetated environment and visually reflect the triangular, rib-like facade of Daniel Burnham’s nearby Flatiron Building.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Green roof and ‘menu-as-the-building’ sculpture.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Green roof and ‘menu-as-the-building’ sculpture.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Drawing by J. Wines.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Drawing by J. Wines.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Main façade with ‘menu-as-the-building’ sculpture.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Main façade with ‘menu-as-the-building’ sculpture.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Aerial view of the restaurant’s relation to the surrounding park.

Shake Shack – Union Square Hospitality Group – Kiosk restaurant – Madison Square Park – New York, NY – USA – 2004 – Aerial view of the restaurant’s relation to the surrounding park.

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