Denny’s Neonopolis Network

Denny's Corporation - 2013

The purpose of this special Denny’s is to re-shape the restaurant’s international image for the 21st Century, without losing the recognizable features of its classic diner history. The ground level exposure of the Neonopolis is wrapped in an undulating, egg-yellow, aluminum sheath – creating both a unique form of Las Vegas signage and a building within a building. The linear façade elements also include a continuous flow of network-like fragmentation, providing an architectural context to celebrate Denny’s legacy of hospitality as ‘the original social network.’

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