Off-White™ Retail Store

Off-White™, Virgil Abloh - 2021

The Off-White™ Ginza men’s shop is in a constant state of becoming and transforming. Made from standard building materials, the brick façade and welded wire enclosure tantalizingly reveal and conceal the merchandise along the public corridor at Ginza Six Shopping Center in Tokyo. Off-White logo bricks flirt with the tradition of monogram masonry while celebrating the future of Virgil Abloh’s renowned, and ever-evolving, Off-White™ brand. The store interior features display fixtures, furniture and finishes that are all made of standard construction details, such as rebar shelves and seating, steel reinforcement used to hang garments and carpets of welded wire that emerge from cracks in the concrete floor.