Williwear Men’s Showroom
Williwear Ltd. - 1984
As a pioneer of hip-hop clothing, designer Willi Smith rejected the stylish sheen of conventional fashion houses. In response to his preference for a ‘rough urban feeling,’ this garment district showroom is conceived as a collage of waterfront fragments, unified in monochrome gray to provide a neutral background for the client’s colorful variety of attire. The entire space is composed of objects and materials found on the streets; including corrugated siding, chain link fences, fire hydrants, drain pipes, man hole covers, release valves, and construction rubble. The extensive use of pipes and fences offers a convenient variety of opportunities for the display of clothing.
Williwear Men’s Showroom – Williwear Ltd. – Fashion showroom and executive offices – New York, NY – USA – Collage of street artifacts enclosing the showroom interior.
Williwear Men’s Showroom – Williwear Ltd. – Fashion showroom and executive offices – New York, NY – USA – Section of the interior wall with collage of street artifacts.
Williwear Men’s Showroom – Williwear Ltd. – Fashion showroom and executive offices – New York, NY – USA – Overview of the showroom floor.
Williwear Men’s Showroom – Williwear Ltd. – Fashion showroom and executive offices – New York, NY – USA – Detail of interior artifacts and exhibited garments.
Williwear Men’s Showroom – Williwear Ltd. – Fashion showroom and executive offices – New York, NY – USA – Detail of interior wall with broken window.
Williwear Men’s Showroom – Williwear Ltd. – Fashion showroom and executive offices – New York, NY – USA – Interior of Willi Smith executive office.